When a Scrunchie Becomes a Story: TeeTies on Film

When a Scrunchie Becomes a Story: TeeTies on Film

A Scrunchie Becomes a Story

Film still — a climber reaching the crux.

When a Scrunchie Becomes a Story: TeeTies on Film

There are moments in small business that you never forget — the kind that remind you why you create. This month, one of those moments arrived for TeeTies: our Openable Scrunchie appears in a climbing film — and it carries the film’s emotional heart.

scrunchie product shot
The TeeTies Scrunchie — a delicate, cultural-inspired fabric that inspired the film moment.

The film opens with a quiet ache: a relationship ends, and one of the lovers moves away. Our scrunchie appears as a small, tender object left behind — a tactile reminder of what once was. What happens next transforms that little piece of fabric into the film’s emotional anchor.

Scrunchie lying in a drawer, film still
A quiet moment: the scrunchie discovered in a drawer — the emotional turning point.

A Breakup, a Mountain, and a Single Scrunchie

The main character tries to forget the past through climbing. Outdoor sessions become his coping mechanism — chalk, cold stone, and repetition. But when he finds the scrunchie tucked away, the story shifts: what was a simple object becomes a vessel for memory.

Climber on route, outdoor shot
He climbs to forget — outdoor project sessions and quiet determination.
Close-up hands on rock
Hands, chalk, and the grind. The physical toll of chasing a project.

During training, a moment of real pain occurs: he injures his fingers on a difficult move. In a poetic, humble choice, he wraps his injured fingers with the scrunchie he found — not for function, but as a symbolic touchstone. The scrunchie is gentle, familiar, and unexpectedly comforting.

A small object becomes a bridge between memory and healing.

The Scrunchie’s Moment

The scrunchie featured is the Scrunchie — named for the incredible woman who inspired it. It carries cultural details, delicate strength, and warmth. Seeing it on screen felt like watching a friend step into the spotlight.

Behind the scenes — the people who made this moment possible.

For TeeTies, this was more than product placement. It was a validation of our belief that small things can carry big meaning. It reminded us that our pieces are woven into everyday lives: the memories we keep, the things we touch when we’re scared, and the small comforts we return to when we heal.

Help the Film Win

The film is currently in its voting period, and your support would mean the world. If this story moved you, please consider casting a vote to help the film reach a wider audience.

Vote for the film

Mace scrunchie flat lay on table, lifestyle shot
Shop the Scrunchie — a piece that carries a story. (Black Friday: Nov 19–23)

To shop the Red Fox Scrunchie or explore our full collection, visit our store: Visit TeeTies


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