A Scrunchie Becomes a Story
When a Scrunchie Becomes a Story: TeeTies on Film
There are moments in small business that you never forget — the kind that remind you why you create. This month, one of those moments arrived for TeeTies: our Openable Scrunchie appears in a climbing film — and it carries the film’s emotional heart.
The film opens with a quiet ache: a relationship ends, and one of the lovers moves away. Our scrunchie appears as a small, tender object left behind — a tactile reminder of what once was. What happens next transforms that little piece of fabric into the film’s emotional anchor.
A Breakup, a Mountain, and a Single Scrunchie
The main character tries to forget the past through climbing. Outdoor sessions become his coping mechanism — chalk, cold stone, and repetition. But when he finds the scrunchie tucked away, the story shifts: what was a simple object becomes a vessel for memory.
During training, a moment of real pain occurs: he injures his fingers on a difficult move. In a poetic, humble choice, he wraps his injured fingers with the scrunchie he found — not for function, but as a symbolic touchstone. The scrunchie is gentle, familiar, and unexpectedly comforting.
The Scrunchie’s Moment
The scrunchie featured is the Scrunchie — named for the incredible woman who inspired it. It carries cultural details, delicate strength, and warmth. Seeing it on screen felt like watching a friend step into the spotlight.
For TeeTies, this was more than product placement. It was a validation of our belief that small things can carry big meaning. It reminded us that our pieces are woven into everyday lives: the memories we keep, the things we touch when we’re scared, and the small comforts we return to when we heal.
Help the Film Win
The film is currently in its voting period, and your support would mean the world. If this story moved you, please consider casting a vote to help the film reach a wider audience.
To shop the Red Fox Scrunchie or explore our full collection, visit our store: Visit TeeTies
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